The Lunatics Behind Luna-Tikes

Meet the Founder!

Richard created Luna-Tikes after being inspired by his boys, Gus and Jake, The Original Luna-Tikes. Richard's background in acting and writing made the transition to children's books very smooth and natural.

"The idea was to create books and characters to help impart life lessons in a fun and whimsical way. Once we achieved that, I was inspired by my oldest brother, Pat, who taught me that just because you were brave yesterday, doesn't mean you'll be brave today. You have to choose to be brave everyday, strong everyday, kind everyday, empathetic everyday... 

Pat was fair, thoughtful and had purpose. Our business model reflects that. Kids love and need great books with amazing lessons and characters; Businesses want to do "good", but also need to advertise and get their message out. So in honor of Pat, I created, Advertising Through Philanthropy, where everybody wins! We provide the advertising platform, companies provide the books, and the kids provide the smiles!" - Richard 


Meet the Illustrator! 


The Luna-Tikes illustrator is Jamie Sale. Jamie is a British Illustrator who has established himself online as a freelancer. He has worked closely with large corporations and small businesses over the years and has become the go-to man for a vast range of illustration work. 

Jamie has three small Luna-Tikes himself. He uses them as inspiration when drawing the characters and for all of their quirks and expressions. Francine and Frankie almost mirror two of Jamie’s children exactly.



Meet the Sr. Business Advisor!*

* Not that we have a Jr. Advisor, but "Senior" makes him feel more important.

Brad Weisman handles all things business. Brad co-founded the winter apparel brand Shwalla. The company received investment from the founder of The North Face and additional investment from the former owner of the soccer brand Umbro. He helped retired Olympians in the launch of MLX hockey skates, later sold to Easton Hockey. He has had significant brand marketing roles in and outside of marketing leadership for several major fortune 500 companies. A graduate of The Ohio State University, Brad received The Ohio State University “New Leader” alumni award in 2005.  Additionally, Brad earned his MBA from Lake Forest Graduate School of Management in 2003.